Today, everything happens online before it happens in real life. Whether it’s finding a hotel, a restaurant, a bar, or shopping for wine or other products, there are an average of 7 billion searches per day in France on Google, which is used by 90% of the French population.
75% of users click on one of the first three links shown by Google, and less than 10% go to the second page. This highlights the importance of ranking in the top 3 search results.Tout cela souligne l’importance de sortir dans le top 3 des résultats de recherche Google.
To be visible on Google, your website must be relevant and high-performing! Google’s algorithm shows different results for each user and ranks them based on what it deems most relevant. There are many techniques to improve your ranking, such as having a fast, secure website that’s optimized for desktop, mobile, and tablet. If you don’t have a website yet or want to update your current one, write to us and get a free personalized quote..
As you’ve understood, the real challenge is being at the top of search results. To help with that, Google offers paid search advertising, which allows you to bid on keywords to display your website to a targeted audience. If you only sell locally, there’s no need to target the entire country—you can focus your campaign around your physical store or local area. In addition, you can run remarketing campaigns that target people who have already visited your website.
Paid search advertising on Google requires technical skills, and we don’t recommend doing it yourself—you risk wasting money on ineffective ads. If you need advice, feel free to contact us here..
Targeting your audience is key to improving your online presence and increasing traffic to your website. With Google Ads, we can precisely target people who are genuinely interested in your products or services. You can even create different campaigns for different products or services to get closer to potential customers. Age groups, gender, interests, and location are just some of the tools Google offers to help your business appear at the top of search results.
Being present on the world’s largest search engine is essential—not only to reach potential clients but also to retain current ones. Your competitors can also bid on keywords related to your business, so it’s crucial to be there. Ask us for a free personalized quote today..
