Millions of people in France use Facebook and Instagram every day for several hours. Facebook has 46 million monthly active users in France, and Instagram has 32 million—making both platforms essential for any business!
Advertising allows you to reach people who don’t yet follow your brand on social media. It’s a great way to boost awareness, grow your community, promote your brand, values, products, and services all year long. In addition to annual campaigns, it’s also wise to run seasonal campaigns to showcase your promotions and new offerings.
Advertising online comes at a cost, but the return on investment is often significant. Advanced tools provide detailed statistics so you can measure the performance of your campaigns precisely. Don't think that social media advertising is only for big companies—your clients are on these platforms too, and the minimum budget required is quite affordable. Get your free personalized quote today.
Warning! Many businesses simply boost existing posts on Facebook or Instagram. This is the fastest way to waste your budget! These platforms won’t personalize or optimize your post for the right audience. Often, they’ll turn a static image into a video story that doesn’t display well—especially if it includes too much text.
There are different ad formats—photos, videos, and carousels—and each one must be used strategically depending on your campaign’s goals. These two platforms are complementary: Instagram has a younger audience (71% under age 35), while Facebook skews slightly older, with 49% of users between 25 and 49 years old.
As you can see, managing sponsored posts on Facebook and Instagram is a complex task. Don’t hesitate to reach out to us by email or phone—we’d be happy to help.
